Media Consulting & Digital Strategy
Develop insightful, mission-driven content that reaches digital-first audiences
Leverage my expertise in the following ways (see quotes from those I’ve worked with below):
Editorial & Content Development
Better define your story and shape its tone to reach your intended audience
Get feedback on a video series, concept, script, or digital distribution/ promotion plan
Carefully consider cultural issues around race, gender, and sexuality
Focus your vision by bringing me on to direct or creative direct your project
Social Media Platform Strategy
Assess your existing social media platform activity for ways to optimize
Bolster your YouTube channel and establish a strategy for growth
Determine which platforms best suit your audience engagement goals and devise a content plan
Video Production Strategy
Make the most of your existing resources, video equipment, and budget
Identify the key personnel you need on your production/ content creation/ communications team
Map out the timeline, publishing cadence, and revenue streams that would make your production sustainable
I’m also available to speak at your event and as on-camera talent
Clients have included:
Free Resource: The VidSpark Playbook for Social Video Strategy
A playbook I wrote while at The Poynter Institute, in partnership with the Google News Initiative, geared towards helping newsrooms take their social media video to the next level
Here’s what others have to say:
“Ahsante is a proven teacher, whose guidance allowed our video content to reach its target audience and generate awareness for our brand. She adapted constantly to changing dynamics and proposed data-based solutions that strengthened our core content. Her leadership permanently changed the way we approach video production.”
“Ahsante is a highly skilled, detail-oriented video strategy expert. She diligently taught us everything we needed to know about making our videos more engaging and reaching our desired audience by helping us script, shoot, edit and optimize our thumbnails and titles. Most importantly, Ahsante has had a lasting impact in the way we think about video and has left us with the tools to continue to evolve on our own. She is truly a pleasure to work with!”
“Ahsante is the ideal guide for anyone looking for direction on YouTube. From her experience working at large media organizations to her years as a creator herself, Ahsante is able to articulate the unique world of YouTube — and what it takes to succeed in it — even to the most novice producer.”
“Ahsante is an advisor with valuable wisdom about editorial best practices, audience development, and workflow optimization for digital video. She was patient and encouraging throughout the production whenever I needed to reach out for advice or support. I learned a ton about content strategy for YouTube and took away operational insights that will help me work more efficiently moving forward. ”
“Ahsante is an invaluable partner in video strategy. As our project lead, Ahsante provided us valuable information about YouTube and GenZ, calmly guiding us through unfamiliar territory. Ahsante walked us through statistics and research about how to use YouTube, adding in her own experience as a valued YouTube creator, which led us to understand the value of good imagery and storytelling style with YouTube video. When we struggled, she asked important questions that resulted in our discovering the path forward. Her impact has resulted not only in a playbook for others in our industry who might want to try this, but also in a refresh of our YouTube channel that has seen great engagement and traffic.”
Get in touch
Sound like a good fit? Great! I work with clients to cater solutions specifically to fit their needs, and I’d be happy to discuss further.
Please send me an email and we can schedule a discovery call. Looking forward to connecting!